BURGER & SALAD SHOP
Transfer Co. Food Hall was started as a community intersection, a place where individuals from all corners of Raleigh could gather and find food, connection, and good times. Transfer hosts a multiple of classic local food vendors, with a wide range of offerings. Early on, however, it was noticed that the food hall could use a couple essential additions - a place for a great salad, and a place for a great burger. The Queens decided to tackle both…
There would obviously have to be a conceptual handshake on the part salads and burgers, the two having a perceived dichotomous (and perhaps contentious) relationship between the two. The team approached The Limbo Society to help them sort out their thoughts on this, and to build a brand that would both fit in and stand out in the food hall, serving as one of the anchor tenets of the space. The identity explored the ideas of vice and virtue, and their cultural associations between the sitcom-y “dirty burger” or “healthy salad” choice that people feel like they have to make for lunch and dinner, all through the lens of Mama Crow herself, who insists, that there is a time and place for both.