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soul sobriety

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cold day in hell, mi

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< COLLAPSE

CURRENT LOCATION:

CURRENT LENS: soul sobriety

creature #3

MAMA
CROW'S

BURGER & SALAD SHOP

raleigh, nc

PROVIDED SERVICES:

strategy
identity design
web design
web development
photography

THE WHO

Transfer Co. Food Hall was started as a community intersection, a place where individuals from all corners of Raleigh could gather and find food, connection, and good times. Transfer hosts a multiple of classic local food vendors, with a wide range of offerings. Early on, however, it was noticed that the food hall could use a couple essential additions - a place for a great salad, and a place for a great burger. The Queens decided to tackle both…

THE WHAT

There would obviously have to be a conceptual handshake on the part salads and burgers, the two having a perceived dichotomous (and perhaps contentious) relationship between the two. The team approached The Limbo Society to help them sort out their thoughts on this, and to build a brand that would both fit in and stand out in the food hall, serving as one of the anchor tenets of the space. The identity explored the ideas of vice and virtue, and their cultural associations between the sitcom-y “dirty burger” or “healthy salad” choice that people feel like they have to make for lunch and dinner, all through the lens of Mama Crow herself, who insists, that there is a time and place for both.

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

business card back + shop items
design + styling + photography by LIMBO SOCIETY

from the ether

for the ether

a sisyphus loop a cosmic stoop a guzzled flame a senseless game a forever tongue a neon rung a floating sword a nice accord a quiet fountain a toppled mountain a hemlock toast a familiar ghost a freudian gasp a cracked hourglass a wasted giant a nameless tyrant an empty throne a subtle moan a copper snake a damn good fake an astral throb a tired sob a projected beast a neglected feast a chewed-up sky a meek reply a crumbling plane a mumbling jane a fiery chasm a spiritual spasm a forgotten sin a glare within a worthy vice a paradise LIMBO SOCIETY

a sisyphus loop a cosmic stoop a guzzled flame a senseless game a forever tongue a neon rung a floating sword a nice accord a quiet fountain a toppled mountain a hemlock toast a familiar ghost a freudian gasp a cracked hourglass a wasted giant a nameless tyrant an empty throne a subtle moan a copper snake a damn good fake an astral throb a tired sob a projected beast a neglected feast a chewed-up sky a meek reply a crumbling plane a mumbling jane a fiery chasm a spiritual spasm a forgotten sin a glare within a worthy vice a paradise LIMBO SOCIETY